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Bohemia, NY, October 15, 2018– Chef Robert Irvine’s award-winning brand FITCRUNCH® is bringing decadence to Walmart with their all new FITCRUNCH® Whey Protein Bark. FITCRUNCH® Whey Protein Bark is infused with rich, luscious chocolate flavor, packed with fresh peanuts and milk protein isolate crisps adding a crunch that’s out of this world. FITCRUNCH® Whey Protein Bark makes snacking fun again and claims to put a major protein crunch into your munch. The smooth, decadent taste of the chocolate with the added crunch of peanuts creates a savory, guilt-free snack FIT for anyone!

“The pace of modern life makes it hard to eat healthy. My goal to offer better choices to everyone just took another step forward with my new FITCRUNCH® Whey Protein Bark. Chocolate bark—which is broken pieces of snacking chocolate—is a huge hit with consumers today, but the standard variety, loaded with sugar and totally lacking in protein, is also a major hit to their waistlines. However, each serving of my FITCRUNCH® Whey Protein Bark delivers 10 grams of protein to just 2 grams of sugar, giving you fuel to maintain and repair muscle while satisfying those cravings for something sweet. Give it a try and you’ll never snack the same way again!” -Chef Robert Irvine

FITCRUNCH® Whey Protein Bark offers a mouthful of decadence that takes you on a delicious, crunchy and chocolatey expedition without any remorse. It has all of the sweetness of regular bark without any of the junk like sugar alcohols, artificial sweeteners and colors. FITCRUNCH® makes you feel good about satisfying your sweet tooth by delivering you unmatched taste in the form of a quality high protein snack.

About FITCRUNCH® Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

Find FITCRUNCH® on Facebook, Instagram, Twitter, Pinterest, YouTube and at

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at

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