CHEF ROBERT IRVINE’S FITCRUNCH® LAUNCHES NEW CRUNCHY, SAVORY SNACK AT COSTCO

FITCRUNCH® DEBUTS 100 CALORIE CHEDDAR CHEESE HIGH PROTEIN PUFFS

Bohemia, NY, January 4, 2019– Chef Robert Irvine’s award-winning brand FITCRUNCH® is bringing an explosion of bold, cheesy flavor and crunch to Costco with the arrival of their new 100 calorie high protein cheddar puffs. Members can grab a value size box that contains 12 individual bags for a grab-and-go snack that satisfies munchies without any of the bad stuff. This savory 100 calorie high protein snack is sure to become a Costco-cult fave known for bold flavor, crunch and value.

FITCRUNCH® high protein puffs are great for those on-the-go looking for a healthier alternative to satisfy their crunch and hunger; packed with 16 grams of superior protein while releasing intense cheese flavor without any of the guilt. Chef Robert Irvine uses simple ingredients that deliver nothing but delicious puffed goodness. These puffs are family-friendly, gluten free, non-GMO, soy free, have no sugar alcohols, no trans fats, no artificial flavors, no artificial colors and no artificial sweeteners.

Chef Irvine says, “There aren’t too many savory protein products on the market today. And being perfectly honest, what’s out there is awful. After working to develop a savory protein product of our own I learned why: it’s difficult! But with a lot of time in the kitchen and a whole lot of trial and error, I’m proud to say we made a major breakthrough. My new high-protein puffs make the perfect healthy snack for when you’re craving something salty and savory and have no interest in another protein bar. But why take my word for it? Try a bag today! I know you’re going to love them.”

On Saturday January 12^th from 11am -2pm, FREE samples of puffs will be available in Costco Texas and North West locations.

About FITCRUNCH® Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at elenaf@fitcrunchbars.com.

See a list of Costco Warehouses that carry the FITCRUNCH® high protein puffs here