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FITCRUNCH® Launches Loaded Cookie Bar with Indulgence Leading the Way

Chef-inspired Protein Snack Brand Introduces New Loaded Protein Cookie Bar in Two Flavors

Bohemia, NY, March 8, 2022 – Chef Robert Irvine’s FITCRUNCH® is about to raise the bar on flavor once again with their all-new Loaded Protein Cookie Bar. FITCRUNCH® says that this bar is unlike like their current 6-layer and offers a new, loaded spin on getting your protein in. The award-winning brand is set to release not one but two sweet and satisfying flavors that are loaded with big taste and texture.

Irvine’s new bar creation was inspired by cookie dough and pure indulgence. It’s a brand-new recipe, taste, and texture fans are sure to love and comes in two insanely delicious flavors. Chocolate Deluxe is loaded with lots of fun chocolate flavored pieces and marshmallows that are piled into a delicious, chocolatey, cookie dough core. Peanut Butter Blast is exploding with chocolate chips, colorful peanut butter flavored pieces, and roasted peanuts.

Both bars are next level and stay true to the brand’s mission of delivering phenomenal taste and quality protein. They are packed with 22-23g of protein and cookie dough goodness that’s completely gluten free (see nutrition information for total and saturated fat content). For more nutrition, product and purchase information on the visit or Robert Irvine’s Fit Crunch.

The loaded cookie bars truly make for the most perfect decadent treat and also support an incredible cause, the Robert Irvine Foundation. Irvine’s goal is to bridge the gap of our nation and the community we serve by creating awareness of the sacrifices made by our military personnel, first responders, and their families; and, in turn, inspire others to appreciate and support the men and women defending our freedom at home and abroad.


FITCRUNCH® was created by co-founder and owner chef Robert Irvine to provide quality protein and supreme taste that you’d only expect from a world-renowned chef. FITCRUNCH® makes getting your protein more enjoyable than ever before with their array of delicious protein bars and snacks that are great for the whole family.

The Robert Irvine Foundation’s primary focus is on giving-back and servicing the men and women defending our country, first responders and the many other heroes in our lives (active, retired, and veterans). They strive to create awareness throughout the community about the sacrifices made by our military personnel, first responders, and their families, and inspiring community support for the men and women defending our freedom.

Find FITCRUNCH® on  Facebook, Instagram, Twitter, Pinterest, YouTube and at

FITCRUNCH® Raising the bar on flavor.

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If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at

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