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Chef Robert Irvine’s FITCRUNCH® Launches Vegan Energy Bar FITBAR Available exclusively on Amazon

BOHEMIA, NY (August 1, 2020) — World class chef, cookbook author, and philanthropist Robert Irvine’s award-winning brand, FITCRUNCH® is expanding and introducing its first line of vegan snack bars called FITBAR. FITBAR is a vegan, non-GMO, gluten-free, dairy-free, and soy-free bar with 12 grams of protein and is 280 calories. FITBAR is available in two flavors – Peanut Butter Chocolate and Cranberry Vanilla Almond – with plans to roll out additional flavors later on this year. FITBAR is available exclusively on Amazon for $32.99.

Made with purposeful, plant-based ingredients, Robert created FITBAR as an alternative for those with dietary restrictions. His wife Gail was a driving force in the FITCRUNCH® brand’s evolution to produce a plant-based protein option that gives sustained energy. FITBAR joins Robert Irvine’s FITCRUNCH® family of protein offerings like his popular FITCRUNCH® Whey Protein Baked Bars and Snack Bars, FITCRUNCH® Collagen Peptides, FITCRUNCH® Whey Protein Bark, and FITCRUNCH® Whey Protein Powder.

“I couldn’t be more excited to share FITBAR with the public,” says Robert Irvine. “No matter your fitness goals or dietary restrictions, I’m confident I’ve made something that’s going to meet your needs but also tastes great. I’m doubly proud that FITBAR not only does all this, but does so in a completely sustainable way.”

In accordance with FITCRUNCH’s® other products, a portion of proceeds from the sale of FITBAR benefit the Robert Irvine Foundation, whose primary focus is on giving-back and servicing the men and women defending our country, first responders, and the many other active and retired heroes in our lives.


SOCIAL MEDIA @myfitbarenergy



Created by television personality, entrepreneur, and chef Robert Irvine to provide quality nutrition and an unmatched taste, FITCRUNCH® makes getting your protein more enjoyable than ever before. FITCRUNCH and its family of products are raising the bar on flavor: FITCRUNCH® Whey Protein Baked Bars and Snack Bars, FITCRUNCH® Collagen Peptides, and FITCRUNCH® Whey Protein Powder and their newly launched vegan FITBARs. Enjoyed by families, athletes, and fitness enthusiasts, Irvine’s FITCRUNCH® brand works closely with his non-profit organization, the Robert Irvine Foundation, to support their many initiatives to help veterans and first responders.

Media Contact:

Kayla Inanc Musto I The Door |

Elena Fusaro | FITCRUNCH® | (631) 676-5563 |

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