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-And it’s a famous throwback sandwich that won’t disappoint!

Bohemia, NY, March 15, 2019– Chef Robert Irvine’s award-winning FITCRUNCH® brought something new and exciting to this year’s Arnold Sports Festival with the debut of Mystery Crunch. Expo attendees from all over stopped by the FITCRUNCH booth for a taste of Mystery Crunch and were blown away by the new flavor which just so happens to be one of Chef Robert Irvine’s all-time favorites.

The wait is finally over! I’m so excited to share with the world what I’ve been working on for so long with my team at FITCRUNCH. Our newest protein bar—known only as Mystery Crunch up until today—is a classic flavor combination that will take you back in time: Peanut Butter & Jelly! And while it might taste exactly like what you packed in your lunchbox on the way to school, the nutrition profile is a far cry better. The new PB&J bar packs 30 grams of quality whey protein to just six grams of sugar, and is gluten free. It won’t just satisfy a nostalgic urge; it will help you reach your health and fitness goals, too. Give it a try today and let me know what you think!” says Chef Irvine.

FITCRUNCH’s peanut butter and jelly protein bar has been coined as a classic that really takes you back to your childhood days. It was also voted overall Best Tasting at the Arnold Sports Festival by Stacked3D. This bar is unique from the others because it gives you a smooth, rich, nutty peanut butter outer layer coating accompanied by a sweet, thick inner layer of jelly that’s topped with crunch that’s out of this world.

Get your peanut butter and jelly bars today by visiting or


Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

Find FITCRUNCH® on Facebook, Instagram, Twitter, Pinterest, YouTube and at

For more information about The Robert Irvine Foundation visit

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at

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