Your SEO optimized title


All proceeds of new bar will go to The Robert Irvine Foundation

Bohemia, NY, February 26, 2019– Chef Robert Irvine’s award-winning FITCRUNCH® is bringing something new and exciting to this year’s Arnold Sports Festival and Expo with the debut of Mystery Crunch. Can you guess what flavor it is? Stop by FITCRUNCH Booth #729 and try their new mystery flavor. What’s even better to know about this bar is that all of the proceeds will go directly to The Robert Irvine Foundation.

I’m excited to announce that I’ll be revealing a brand-new flavor of FITCRUNCH bar at the upcoming Arnold Sports Festival and Expo! While the flavor will remain a mystery for now (call it “Mystery Crunch”), I can say that I’m incredibly proud of how it came out. It’s one of my all-time favorite flavors – a classic that really takes me back. I think it will do the same for you and can’t wait for you to try it! If you’re able to make it out to the Arnold Expo in Columbus from March 1-3, make sure you drop by the FITCRUNCH booth to say hi to yours truly and taste the new bar. Best of all, throughout the Expo, 100 percent of the proceeds from the purchase of the “Mystery Crunch” bar will benefit the Robert Irvine Foundation, supporting military veterans and their families. Hope to see you there! – Chef Robert Irvine

The Robert Irvine Foundation’s primary focus is on giving-back and servicing the men and women defending our country, first responders and the many other heroes in our lives (active, retired, and veterans). They strive to create awareness throughout the community about the sacrifices made by our military personnel, first responders, and their families, and inspiring community support for the men and women defending our freedom. Even if you can’t make it to The Arnold, you can still make a difference by texting “GIVE” to 813-536-5006.


Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.

Find FITCRUNCH® on Facebook, Instagram, Twitter, Pinterest, YouTube and at

For more information about The Robert Irvine Foundation visit

FITCRUNCH® Delicious nutrition for all lifestyles.

If you would like more information about this topic, please contact Elena Fusaro at (631) 676-5563 or email at

Chocolate Peanut Butter Wafer Pudding Parfait

@fitcrunch Smooth chocolate pudding paired with our NEW, crunchy wafer bar makes for a delicious [...]

Wafer Pencils

@fitcrunch The perfect sweet surprise in any lunch box 🍫✏️ Oh, and did we mention [...]

Amazon Must-Haves for Back to School

How is it already time for school shopping?! We blinked and summer has come and [...]