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FITCRUNCH’s 2023 Year in Review

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As we say see you later to 2023, we can’t help but reflect on another successful and delicious year for FITCRUNCH®! From innovative and decadent creations to giving back to our communities, 2023 was surely one for the books. Let’s all unwrap a FITCRUNCH® bar and cheers as we dive into the mouthwatering highlights that made this year truly delicious.

January
FITCRUNCH® rang in the New Year with delicious and BIG news! They launched their newest 6-layer bar, Chocolate Coconut Almond. You will be sure to take your taste buds to paradise with this one! FITCRUNCH® continued the month strong with the exclusive launch of Full-Size Mint Chocolate Chip bars at 7-Eleven. It’s safe to say FITCRUNCH® was off to a delicious start!

February
Welcome to Miami! FITCRUNCH® and Chef Robert Irvine took a trip down to South Beach, Miami, and held a Meet and Greet at Publix. Chef Robert and the team had the opportunity to hang with fans and snack on some bars. FITCRUNCH® then joined Chef Robert and Rachel Robinson as they hosted the FITCRUNCH® Bootcamp & Bites Event at the SOBEWFF®. You might even remember seeing Chef Robert’s viral Overnight Oats Recipe featuring FITCRUNCH® Vanilla Milkshake Protein Powder on TikTok!

March
FITCRUNCH® spilled some great news with the launch of their snack size Milk & Cookies bars at Target! Milk & Cookies proudly joined Chocolate Peanut Butter, Mint Chocolate Chip, and Peanut Butter and Jelly on the shelves. What flavor should they launch next at Target?

April
FITCRUNCH® launched their Loaded Cookie Bars in-store at Circle-K and Cumberland Farms. Pick between Loaded Peanut Butter Blast, Loaded Chocolate Deluxe… or both!

May
April showers brought a new FITCRUNCH® Variety Pack at Sam’s Club! FITCRUNCH® launched their Mint Chocolate Chip & Peanut Butter and Jelly Variety Pack exclusively at Sam’s Club for a limited time. Did you get a chance to grab one?

June
It’s Peanut Butter Jelly Time! FITCRUNCH® Peanut Butter and Jelly snack size bars joined Chocolate Peanut Butter and Mint Chocolate Chip on the shelves at Publix.

July
You asked and they delivered, FITCRUNCH® launched their Flavor Lovers Variety Pack on Amazon. Sample a variety of their best sellers to see which flavors best fit your taste buds. Their Flavor Lovers Variety Pack also makes for the perfect gift to any protein lover!

August
Walmart gained three new FITCRUNCH® flavors on their shelves! You can now shop Milk & Cookies, Strawberry Strudel, and Peanut Butter and Jelly in-store at Walmart. With this addition of flavors, you can now find up to seven different FITCRUNCH® flavors at select Walmart locations.

September
FITCRUNCH® broke into snacking with the launch of their Chocolate Peanut Butter Wafer bars on both their website and Amazon! Chef Robert combined both crunch and creaminess into one delectable 8-layer wafer bar with layers of crispiness accompanied by creamy, chocolatey, and peanut buttery goodness. Who knows… you might just see these wafer bars on store shelves in 2024!

October
In support of Breast Cancer Awareness Month, FITCRUNCH® launched a new variety pack at Sam’s Club- Strawberry Strudel and Milk & Cookies. Indulge in FITCRUNCH® Strawberry Strudel bars while supporting Susan G. Komen®. From October 2023 to September 2024, Chef Robert Irvine’s FITCRUNCH® will donate a minimum of $50,000 to Susan G. Komen® regardless of sales.

November
In honor of Veterans Day, FITCRUNCH® teamed up with the Robert Irvine Foundation to gift Veteran, Travis Strong, with a BOWHEAD REACH™ ADVENTURE-E BIKE. View event highlights here. FITCRUNCH® also added Peanut Butter and Jelly to their shelves at Kroger!

December
As the year comes to an end, we reflect on all the FITCRUNCH® donations that wouldn’t be possible without the loyal support of their fans. In 2023, FITCRUNCH® donated $100,000 to the Robert Irvine Foundation as well as $70,000 to Susan G. Komen®.

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