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Pink Moment of Joy

During Robert Irvine’s recent trip to Colorado, he gave a behind the scenes tour of Restaurant Impossible to the Stall family who lost a family member to breast cancer in 2019. We’d like to give a huge “thank you” to Susan G. Komen for bringing us all together for a Pink Moment of joy. Before the family dined at the newly renovated restaurant that night, we presented a $1,000 Safeway gift card and a mission to buy groceries to make memorable dinners together. To learn more, visit

Chef Robert Irvine’s FITCRUNCH® Strawberry Strudel protein bar captures the flavor of the classic pastry without the guilt that comes with a sugary bakery treat. On top of a soft-baked cookie bar sits a rich layer of strawberry-flavored cream, smooth layers of white chocolate, graham cracker pieces for a crunch, and topped with a drizzle for some pizzaz. The Strawberry Strudel bar satisfies cravings with an unmatched taste that you’d only expect from a world-renowned chef. FITCRUNCH® makes getting your protein more enjoyable than ever before.

Strawberry Strudel, was released on the October 1, 2021 and debuted at #1 on Amazon’s Hot New Releases in the High Protein Bars category. The ranking is based on sales of all new items that launch on Amazon. [Read more]