Robert Irvine on GMA Talks Breast Cancer Awareness and His Pink Protein Bar

Robert Irvine joined Amy Robach and T.J. Holmes at Good Morning America Studios to talk about FITCRUNCH going pink in October for Breast Cancer Awareness Month. Chef Robert Irvine’s FITCRUNCH partnered with Susan G. Komen. From October 1, 2021 to September 30, 2022, FITCRUNCH® will donate 20% of the retail sales price of each specially marked box of FITCRUNCH® Strawberry Strudel bars sold to Susan G. Komen®, with a guaranteed minimum donation of $50,000.

Robert also discussed the latest launch of his beloved Food Network series, Dinner: Impossible and his work with the Robert Irvine Foundation.

About The Bar

Chef Robert Irvine’s FITCRUNCH^® Strawberry Strudel protein bar captures the flavor of the classic pastry without the guilt that comes with a sugary bakery treat. On top of a soft-baked cookie bar sits a rich layer of strawberry-flavored cream, smooth layers of white chocolate, graham cracker pieces for a crunch, and topped with a drizzle for some pizzaz. The Strawberry Strudel bar satisfies cravings with an unmatched taste that you’d only expect from a world-renowned chef. FITCRUNCH^® makes getting your protein more enjoyable than ever before.