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We’ll donate $1 to the Robert Irvine Foundation for every crunch you perform. See details.

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More Than Just a Protein Bar


Over $100,000 in protein bars were donated to U.S. military, hospitals, and food banks in 2020

FITCRUNCH® is a proud supporter of the Robert Irvine Foundation, which is a not-for-profit 501(c)(3) organization with the mission of giving-back and servicing the men and women defending our country, first responders, and the many other heroes in our lives (active, retired, and veterans).

When you purchase FITCRUNCH you are supporting others

we've APPEARED on

THE BAR HAS BEEN Raised

“Today’s hectic, on-the-go lifestyle can make getting proper nutrition nearly impossible. That’s why I created FITCRUNCH– a line of high protein, nutrient dense bars and snacks that deliver the energy and nutrition you need– whenever you need it.”

Chef Robert Irvine

THE BAR HAS BEEN Raised

“Today’s hectic, on-the-go lifestyle can make getting proper nutrition nearly impossible. That’s why I created FITCRUNCH– a line of high protein, nutrient dense bars and snacks that deliver the energy and nutrition you need– whenever you need it.”

Chef Robert Irvine

IT'S CRUNCH time