Finally, Protein That’s FIT for Snacking
FITCRUNCH® DELICIOUS NUTRITION FOR ALL FIT LIFESTYLES.
In September 2013, the Chef Robert Irvine’s FITCRUNCH Baked Bars were officially launched at the Mr. Olympia Expo in Las Vegas.
Celebrity Chef Robert Irvine created FITCRUNCH because he was set out to deliver something good for you without compromising great taste and decadence. Robert believed that with a ton of hard work, dedication and inventiveness that he could in fact create food that’s good for you and that’s packed with quality protein.
Robert thought it was about time that we all eat for pleasure rather than nourishment alone. It’s been quite a journey but something that started with protein bars has evolved into snack size bars, microwavable brownies, protein powders and more. Chef Robert Irvine is driven to craft foods that don’t compromise on taste or nutrition and that’s what FITCRUNCH is all about.
“FITCRUNCH is built around the idea that you don’t have to deprive yourself in the pursuit of better health and our products continue that tradition,” Irvine says. “My bars, brownies and powders allow fitness enthusiasts and regular folks on the go to be able to enjoy something that tastes sweet and decadent, but actually delivers quality protein and nutrients to support muscle repair and sustained energy. Whenever you have cravings for the kinds of foods that can derail your goals, you can always make a better choice. As we continue to grow FITCRUNCH, I hope we can make that choice easier for more and more people.” -Celebrity Chef Robert Irvine
world’s first 6-layer baked bar
WHEY PROTEIN BAKED BARS
The award-winning FITCRUNCH® Baked Bar is arguably the best protein bar ever made. Created by co-founder and celebrity chef, Robert Irvine, to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes, fitness enthusiasts and families.
Highlights and Accolades:
- Protein Bar of The Year Award – Convenience Store News
- Named “#1 Top Ten Best-Tasting Protein Bars” by Bodybuilding.com
- World’s Only 6-Layer Baked Bar
Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH® makes getting your protein more enjoyable than ever before. Sold world-wide, enjoyed by athletes of all walks of life.
On top of the soft-baked cookie bar sits a delicious layer of peanut butter, fresh peanuts, peanut butter coating, crunchy protein crisps, chocolatey goodness, and a peanut butter drizzle.
2015 Convenience Store News Winner – FITCRUNCH BarsRead Article
2016 Best Protein Bar Nominee – FITCRUNCH Bars
2017 Best Protein Bar Nominee – FITCRUNCH Bars
2017 Convenience Store News Winner – Birthday Cake BarRead Article
MICROWAVABLE PROTEIN BROWNIES
In December 2016, FITCRUNCH introduced a delicious brownie with an innovative microwavable wrapper.
- 15g Protein
- 5g Sugar
- 190 Calories
- Whey Protein Isolate
- Gluten Free
Now you can get the best of both worlds with our sinfully delicious baked brownies that you can enjoy warm or cold. Easy to make, easy to bake in 8 seconds! You don’t even have to take it out of the packaging. We’ve done all the work, using microwavable film technology and blending up the best ingredients to create a fudgy, rich, gluten free brownie that’s only 190 calories and packed with 15 grams of protein.
DIRECTIONS: Open and enjoy anytime! Enjoy your brownie as is or warm in just 8 seconds!
WARNING: CONTAINS MILK, SOY, PEANUT, AND ALMOND PRODUCTS. MANUFACTURED IN A PLANT THAT PROCESSES MILK, SOY, WHEAT, TREE NUT, PEANUT, AND EGG PRODUCTS.
DOES NOT CONTAIN: Gluten Free, No Artificial Colors
whey protein powder
In September 2017, FITCRUNCH introduced its line of whey protein powder. The flavors are truly delicious: Vanilla Milkshake, Chocolate Deluxe, Peanut Butter, Cinnamon Twist, Coffee, and Strawberry. They feature a flavor mixology system where two or more flavors can be mixed together to create a new unique flavor.
- Gluten Free
- Soy Free
- Flavor Mixology Technology
- Short List of Ingredients
- No inferior Protein or Fillers
- Great for Baking
SUPERIOR TRI-BLEND: Whey Protein Isolate, Whey Protein Concentrate & Micellar Casein. This unique blend provides a slow and sustained release of amino acids, making it an optimal in-between meal drink, or a perfect anytime snack.
BAKE-ABILITY: Our unique protein blend has the ability to be baked into a variety of different products. This adds flavor and superior protein to keep you feeling satisfied and full.
WHY US: Aside from having great taste, our proteins are all about quality. They contain both fast & slow digesting proteins, and are Gluten Free, Soy Free & Non-GMO.