Chef Robert Irvine’s FITCRUNCH® has donated over $100,000 to Susan G. Komen since 2021.

From October 2022 to September 2023, Chef Robert Irvine’s FITCRUNCH® will donate a minimum of $50,000 to Susan G. Komen® regardless of sales.

FITCRUNCH® Strawberry Strudel is available for purchase on Amazon and today at a retail cost of $21.99 for 9 protein bars. Click to Buy Now.

To learn more about Susan G. Komen, visit

#1 New release on amazon

Strawberry Strudel, was released on the October 1, 2021 and debuted at #1 on Amazon’s Hot New Releases in the High Protein Bars category. The ranking is based on sales of all new items that launch on Amazon. [Read more]


About the Pink Bar

Chef Robert Irvine’s FITCRUNCH® Strawberry Strudel protein bar captures the flavor of the classic pastry without the guilt that comes with a sugary bakery treat. On top of a soft-baked cookie bar sits a rich layer of strawberry-flavored cream, smooth layers of white chocolate, graham cracker pieces for a crunch, and topped with a drizzle for some pizzaz. The Strawberry Strudel bar satisfies cravings with an unmatched taste that you’d only expect from a world-renowned chef. FITCRUNCH® makes getting your protein more enjoyable than ever before.

  • 16g of Protein
  • 3g of Sugar
  • 190 Calories
  • Gluten Free
  • Chef Created
  • Unique 6-Layer Baked Bar

Chef Robert Irvine Owner & Founder